英：
Following are usages of the common advertising terms and some additional expressions:
Let’s go all out on this one. I want a national advertising campaign.
Put a full-page ad in the newspaper every Friday,
advertising the weekly special coming up.
Let’s get 20,000 flyers printed. We’ll hand them out at the shopping mall next weekend.
I want this advertisement to be a testimonial from the gold medal winner. Call her to see if we can get her to endorse our product.
We need a new slogan. The old one’s not catchy enough.
If we want to try door-to-door sales, we’ll need professional sales people to make an effective sales pitch.
Why don’t we do some comparative advertising? Our product is definitely better than the competition’s.
We need a high-profile television slot. How about the Super Bowl?
We’re advertising in every other media. It’s high time we started placing ads on the Internet.
中：
下面是一般广告术语及一些相关表达的用法：
让我们全力以赴实施这个方案吧，我想开展一次全国范围的`广告宣传活动。
每周五在报纸上做整版广告，为每周特卖作宣传。
我们印制20，000份小广告吧，我们要于下周末在购物中心免费派送。
我希望这个广告作为金牌得主的推荐，给她打电话问她能不能帮忙宣传我们的产品。
我们需要新的口号，旧的不够吸引人。
如果我们尝试挨户销售，我们必须请专业推销人员来介绍有效的推销技巧。
我们为什么不能做一些对比广告呢？我们的产品肯定比其他同类竞争产品有优势。
我们需要一个高收视率的电视广告时段。超级杯怎么样？
我们在其他媒介上都做广告，现在是我们开始在互联网上做广告的最佳时期了。
