演讲开场后的15秒，足以让你的观众决定是否还要继续听下去。千万不要浪费这短短的15秒，不然你在演讲中，就会后悔地看到他们开始低头玩手机啦!为了防止这种情况发生，以下给出4个建议，帮你快速抓住观众的'心!
1. Have somebody else introduce you.
省去自我介绍，让别人代劳吧!
Dont waste time explaining who you are and why youre there. Write a short (100 word) bio and a short statement (50 words) of what youll be talking about. If you were invited to speak, have whoever invited you read this information to the audience. If you called the meeting yourself, put that information in the invite.
2. Do not tell a warm-up joke.
暖场笑话实在没必要。
I have no idea how the warm-up joke became part of conventional business wisdom. Most of the time, the joke consists a weak attempt at situational humor (like why are these meetings always on Monday?) that merely communicates that youre nervous and unsure of yourself. The rest of the time, the joke is a long story with an obvious punch line that tries everyones patience.
3. Do not begin with background.
观众对背景知识没兴趣。
Many presentations begin with a corporate background thats intended to build credibility. (Example: Our company has 100 years of expertise!) The problem here is that at the start of a presentation nobody cares about your company. Youre asking them to translate your background information into something thats meaningful to them and their business. Why should they bother?
